Make the Collaborative Selling Experience Easy

Make the Collaborative Selling Experience Easy

Make the Collaborative Selling Experience Easy

Design responsibility

CrossBrand Feature on CrowdCore

Team member

Jessica Chang (Senior Designer),

Joycelyn Fu (Product Manager),

Clair Li (Product Manager),

Marketing & Research Team

My role

Product Designer

Timeline

14 Weeks (Jan, 2024 - Apr, 2024)

Status

Soft Launched

Design responsibility

CrossBrand Feature on CrowdCore

Team member

Jessica Chang (Senior Designer),

Joycelyn Fu (Product Manager),

Clair Li (Product Manager),

Marketing & Research Team

My role

Product Designer

Timeline

14 Weeks (Jan, 2024 - Apr, 2024)

Status

Soft Launched

Design responsibility

CrossBrand Feature on CrowdCore

Team member

Jessica Chang (Senior Designer),

Joycelyn Fu (Product Manager),

Clair Li (Product Manager),

Marketing & Research Team

My role

Product Designer

Timeline

14 Weeks (Jan, 2024 - Apr, 2024)

Status

Soft Launched

Crossbrand provides digital service for individual sellers (influencers and creators) to easily initiate and manage their AMP collaboration.

Crossbrand provides digital service for individual sellers (influencers and creators) to easily initiate and manage their AMP collaboration.

Crossbrand provides digital service for individual sellers (influencers and creators) to easily initiate and manage their AMP collaboration.

What is AMP?

What is AMP?

What is AMP?

AMP is the abbreviation for Affiliate Marketing Program. It is a marketing model in which brand companies compensate promoters for promoting products and generating business. And Promoters earn commission fees.

AMP is the abbreviation for Affiliate Marketing Program. It is a marketing model in which brand companies compensate promoters for promoting products and generating business. And Promoters earn commission fees.

AMP is the abbreviation for Affiliate Marketing Program. It is a marketing model in which brand companies compensate promoters for promoting products and generating business. And Promoters earn commission fees.

Current choices for promoters to manage their AMP Sales

Current choices for promoters to manage their AMP Sales

Current choices for promoters to manage their AMP Sales

Manage AMP sales on Brands' websites

Manage AMP sales on Brands' websites

Manage AMP sales on Brands' websites

Promoters usually initiate AMP with different brands, which means they need to go around different brand websites to manage their sales. And it could be difficult for them to acquire a overall analysis on their selling activities.

Promoters usually initiate AMP with different brands, which means they need to go around different brand websites to manage their sales. And it could be difficult for them to acquire a overall analysis on their selling activities.

Promoters usually initiate AMP with different brands, which means they need to go around different brand websites to manage their sales. And it could be difficult for them to acquire a overall analysis on their selling activities.

Manage AMP sales on promoters' websites

Manage AMP sales on promoters' websites

Manage AMP sales on promoters' websites

Some promoters choose to pre-buy the affiliate products and list them on their personal website. This method will give promoters more control and risks on their AMP at the same time.

Some promoters choose to pre-buy the affiliate products and list them on their personal website. This method will give promoters more control and risks on their AMP at the same time.

Some promoters choose to pre-buy the affiliate products and list them on their personal website. This method will give promoters more control and risks on their AMP at the same time.

Current Challenges for promoters

Current Challenges for promoters

Having less control

Having less control

Having less control

Promoters always have less control on their AMP collaboration before the AMP collaboration start.

Promoters always have less control on their AMP collaboration before the AMP collaboration start.

Promoters always have less control on their AMP collaboration before the AMP collaboration start.

Overly dispersed management

Overly dispersed management

Overly dispersed management

Promoters feel difficult to manage their multi-resourced AMP sales with different websites.

Promoters feel difficult to manage their multi-resourced AMP sales with different websites.

Promoters feel difficult to manage their multi-resourced AMP sales with different websites.

Limited resources on personal website

Limited resources on personal website

Limited resources on personal website

Most of promoters are not IT experts, they have limited resources on how to establish their personal website.

Most of promoters are not IT experts, they have limited resources on how to establish their personal website.

Most of promoters are not IT experts, they have limited resources on how to establish their personal website.

How can Crossbrand service help promoters?

How can Crossbrand service help promoters?

Taking control

Taking control

Taking control

Promoters can connect with the brands they like to initiate AMP by sharing their selling profiles.

Promoters can connect with the brands they like to initiate AMP by sharing their selling profiles.

Congregating inventory

Congregating inventory

Congregating inventory

Promoters are able to manage their all AMP sales with affiliate links and products on congregating Crossbrand inventory.

Promoters are able to manage their all AMP sales with affiliate links and products on congregating Crossbrand inventory.

No need to eatablish personal website

No need to eatablish personal website

No need to eatablish personal website

Promoters only need to register a CrowdCore account to start their Crossbrand service.

Promoters only need to register a CrowdCore account to start their Crossbrand service.

Solution details

Solution details

Solution details

Initiate AMP by sharing compelling selling profiles

Initiate AMP by sharing compelling selling profiles

Initiate AMP by sharing compelling selling profiles

The resume-like profile presents a positive image of individual sellers, enhancing AMP opportunities from brands.

The resume-like profile presents a positive image of individual sellers, enhancing AMP opportunities from brands.

Manage multi-sourced AMP sales on single inventory list

Manage multi-sourced AMP sales on single inventory list

Manage multi-sourced AMP sales on single inventory list

Provide link importing feature for sellers to manage the AMP products from different brands in their own inventory.

Provide link importing feature for sellers to manage the AMP products from different brands in their own inventory.

Acquire all AMP selling data with intuitive nav bar

Acquire all AMP selling data with intuitive nav bar

Acquire all AMP selling data with intuitive nav bar

The tab bar enables sellers to manage their AMP brands, track imported AMP sales, and analyze AMP selling data.

The tab bar enables sellers to manage their AMP brands, track imported AMP sales, and analyze AMP selling data.

Impact

Impact

estimated expansion on CrowdCore individual sellers number.

estimated expansion on CrowdCore individual sellers number.

estimated expansion on CrowdCore individual sellers number.

estimated increase on commission fee earned by individual sellers.

estimated increase on commission fee earned by individual sellers.

estimated increase on commission fee earned by individual sellers.

HOW & WHY these solutions?

HOW & WHY these solutions?

HOW & WHY these solutions?

Analysis &

Synthesis

Analysis & Synthesis

Analysis &

Synthesis

Who do we design for?

"Individual sellers on CrowdCore as AMP promoters"

Who do we design for?

"Individual sellers on CrowdCore as AMP promoters"

Who do we design for?

Individual sellers on CrowdCore as AMP promoters.

Basic Info

Basic Info

Name:

Name:

Alice. E

Name:

Age:

Age:

27

Age:

Location:

Location:

Los Angeles, CA

Location:

Full-time occupation:

Full-time occupation:

Photographer

Full-time job:

Income:

Income:

$98K-100K / per yr

Income:

Follower number:

Follower number:

32K

Follower number:

Platform:

Platform:

Platform:

Alice. E

Alice. E

27

27

Los Angels, CA

Los Angels, CA

Photographer

Photographer

$98K-$100K / per year

$98K-100K / per yr

32K

32K

Goals

Goals

Goals

  • Make money from her outfit video

  • Increase follower number to 100K+

  • Make money from her outfit video

  • Increase follower number to 100K+

Needs

Needs

  • Promote her fashion content to be more visible to brands.

  • Obtain knowledge on the monetization.

  • Promote her fashion content to be more visible to brands.

  • Obtain knowledge on the monetization.

  • Over 50% selling accounts on CrowdCore are individual sellers, and most of them are internet influencers with followers ranging from 1K to 100K.

  • Over 50% selling accounts on CrowdCore are individual sellers, and most of them are internet influencers with followers ranging from 1K to 100K.

  • Over 50% selling accounts on CrowdCore are individual sellers, and most of them are internet influencers with followers ranging from 1K to 100K.

  • Participating in AMP is one of the major methods for individual sellers on CrowdCore to monetize their internet fame.

  • Participating in AMP is one of the major methods for individual sellers on CrowdCore to monetize their internet fame.

  • Participating in AMP is one of the major methods for individual sellers on CrowdCore to monetize their internet fame.

Pain points for Alice on AMP

Pain points for Alice on AMP

Being invisible for brands

Being invisible for brands

Being invisible for brands

Alice only have mo more than 50K followers on internet, which make her have less chances to connect with brands.

No congregating management

No congregating management

No congregating management

Alice has limit time to devote in the AMP collaboration management and analysis, since she has other full-time job and limited management and business knowledge.

How might CrowdCore facilitate individual sellers like Alice to initiate and manage their AMPs?

How might CrowdCore facilitate individual sellers like Alice to initiate and manage their AMPs?

How might CrowdCore facilitate individual sellers like Alice to initiate and manage their AMPs?

CrowdCore's Design Opportunities

CrowdCore's Design Opportunities

AMP Initiating

AMP Initiating

AMP Initiating

Design a proactive Initiation strategy before AMP collaboration to gain more exposure and access more resources.

Design a proactive Initiation strategy before AMP collaboration to gain more exposure and access more resources.

AMP Managing

AMP Managing

AMP Managing

Design for congregating dashboard during AMP collaborations to manage data with convenience.

Design for congregating dashboard during AMP collaborations to manage data with convenience.

Design & Iteration

Design & Iteration

Design & Iteration

AMP initiating

  1. Sellers Initiate AMP by sharing attractive selling profile

1. Sellers Initiate AMP by sharing attractive selling profile

  1. Sellers Initiate AMP by sharing attractive selling profile

We have designed a profile sharing template page for individual sellers to promote themselves when they want to connect with brands they like.

We have designed a profile sharing template page for individual sellers to promote themselves when they want to connect with brands they like.

We have designed a profile sharing template page for individual sellers to promote themselves when they want to connect with brands they like.

Individual sellers can share this profile within CrowdCore or via email to introduce themselves as the type of promoters they are.

Individual sellers can share this profile within CrowdCore or via email to introduce themselves as the type of promoters they are.

Individual sellers can share this profile within CrowdCore or via email to introduce themselves as the type of promoters they are.

Before

Before

Before

Testing result

Testing result

Testing result

Low click rates of primary button

Low click rates of primary button

Low click rates of primary button

After conducting testing with 16 marketing representatives from different brands, 13 out of 16 chose 'less likely' for the accepting invitation question on the survey questionnaires.

After conducting testing with 16 marketing representatives from different brands, 13 out of 16 chose 'less likely' for the accepting invitation question on the survey questionnaires.

After conducting testing with 16 marketing representatives from different brands, 13 out of 16 chose 'less likely' for the accepting invitation question on the survey questionnaires.

Analysis

Analysis

Analysis

Lacking of the information brands care about

Lacking of the information brands care about

Lacking of the information brands care about

We conducted focus group sessions and interviews to understand brands preference on promoters and the factors that they want the most from them.

We conducted focus group sessions and interviews to understand brands preference on promoters and the factors that they want the most from them.

We conducted focus group sessions and interviews to understand brands preference on promoters and the factors that they want the most from them.

Solution

Solution

Solution

Adding information attract brands

Adding information attract brands

Adding information attract brands

The information includes sellers' credibility, compatibility with brands, selling history and reputation.

The information includes sellers' credibility, compatibility with brands, selling history and reputation.

The information includes sellers' credibility, compatibility with brands, selling history and reputation.

After

After

After

1. Increase the information concentration

1. Increase the information concentration

1. Increase the information concentration

We hide the information less relevant to the connecting invitation.

We hide the information less relevant to the connecting invitation.

We hide the information less relevant to the connecting invitation.

2. Brief section for seller's credibility

2. Brief section for seller's credibility

2. Brief section for seller's credibility

Design a section for brands to provide necessary verified information.

Design a section for brands to provide necessary verified information.

Design a section for brands to provide necessary verified information.

3. Tags for quick brand compatibility

3. Tags for quick brand compatibility

3. Tags for quick brand compatibility

Show accurate and concise tags for what sellers' sell for brands to make collaboration decision

Show accurate and concise tags for what sellers' sell for brands to make collaboration decision

Show accurate and concise tags for what sellers' sell for brands to make collaboration decision

4. Authentic buyers' reviews show reputation

4. Authentic buyers' reviews show reputation

4. Authentic buyers' reviews show reputation

Individual sellers are able to show their reputation by showing the real reviews.

Individual sellers are able to show their reputation by showing the real reviews.

Individual sellers are able to show their reputation by showing the real reviews.

5. Selling history for more info

5. Selling history for more info

5. Selling history for more info

Provide the links of history sales for brands to check what sellers' have sold before

Provide the links of history sales for brands to check what sellers' have sold before

Provide the links of history sales for brands to check what sellers' have sold before

AMP managing

  1. Sellers Manage their multi-resourced AMP on single inventory

2. Sellers Manage their multi-resourced AMP on single inventory

  1. Sellers Initiate AMP by sharing attractive selling profile

The affiliate link importing feature allows individual sellers to import their affiliate links into Crossbrand inventory and manage them in a single list.

The affiliate link importing feature allows individual sellers to import their affiliate links into Crossbrand inventory and manage them in a single list.

The affiliate link importing feature allows individual sellers to import their affiliate links into Crossbrand inventory and manage them in a single list.

Before

Before

Before

Testing result

Testing result

Testing result

Tester got impatient during the importing flow.

Tester got impatient during the importing flow.

Tester got impatient during the importing flow.

The average time to finish the flow is more than 3 mins.

The average time to finish the flow is more than 3 mins.

The average time to finish the flow is more than 3 mins.

Analysis

Analysis

Analysis

Users were easily been distracted

Users were easily been distracted

Users were easily been distracted

We analyzed the flow page and found that irrelevant information and excessive page redirects are two main reasons.

We analyzed the flow page and found that irrelevant information and excessive page redirects are two main reasons.

We analyzed the flow page and found that irrelevant information and excessive page redirects are two main reasons.

Solution

Solution

Solution

Modal popup to stay users' focus

Modal popup to stay users' focus

Modal popup to stay users' focus

After

After

After

Why modal popup?

Why modal popup?

Why modal popup?

No page redirects to distract users

No page redirects to distract users

No page redirects to distract users

The modal popup allows users to finish the importing template on one page with one set of buttons.

The modal popup allows users to finish the importing template on one page with one set of buttons.

The modal popup allows users to finish the importing template on one page with one set of buttons.

Stay on the same page after task completing avoids being lost

Stay on the same page after task completing avoids being lost

Stay on the same page after task completing avoids being lost

After the task finish, users will stay on the same page that from the start, which avoids them being lost.

After the task finish, users will stay on the same page that from the start, which avoids them being lost.

After the task finish, users will stay on the same page that from the start, which avoids them being lost.

AMP managing

  1. Intuitive dashboard for all AMP data

3. Intuitive dashboard for all AMP data

  1. Intuitive dashboard for all AMP data

Product managers and designers have discussed a information architecture for the Crossbrad feature that aims for the minimus variable product with enough features to attract our seed customers.

Product managers and designers have discussed a information architecture for the Crossbrad feature that aims for the minimus variable product with enough features to attract our seed customers.

Product managers and designers have discussed a information architecture for the Crossbrad feature that aims for the minimus variable product with enough features to attract our seed customers.

Before

Before

Feedback

Feedback

Feedback

Product owner was not satisfied with the nav bar

Product owner was not satisfied with the nav bar

Product owner was not satisfied with the nav bar

Analysis

Analysis

Analysis

The layout and info hierarchy needs iteration

The layout and info hierarchy needs iteration

The layout and info hierarchy needs iteration

After close collaboration with PMs, we found that the left side bar occupied too much space, and the hierarchy of the nav bar was messy.

After close collaboration with PMs, we found that the left side bar occupied too much space, and the hierarchy of the nav bar was messy.

After close collaboration with PMs, we found that the left side bar occupied too much space, and the hierarchy of the nav bar was messy.

Solution

Solution

Solution

Top bar layout & Nav bar with P0 feature only

Top bar layout & Nav bar with P0 feature only

Top bar layout & Nav bar with P0 feature only

Nav bar design rational - P0 feature table

Nav bar design rational - P0 feature table

Nav bar design rational - P0 feature table

After

After

After

Glance on CrossBrand experience

Gain more AMP control by actively sending the CrossBrand invitation to brands

Gain more AMP control by actively sending the CrossBrand invitation to brands

Gain more AMP control by actively sending the CrossBrand invitation to brands

Experience convenient AMP selling analysis on CrossBrand dashboard

Experience convenient AMP selling analysis on CrossBrand dashboard

Experience convenient AMP selling analysis on CrossBrand dashboard

The CrossBrand feature is still in progress,

and more details will be added in the future ...

The CrossBrand feature is still in progress,

and more details will be added in the future ...

Reflection

Reflection

Reflection

Collaboration is the key to complete complex project.

Collaboration is the key to complete complex project.

Design for early stage startup is an extreme challenge. Priority design and sense of urgency are key to success.

Design for early stage startup is an extreme challenge. Priority design and sense of urgency are key to success.

Fast iteration leads to perfection.

Fast iteration leads to perfection.