Make the Collaborative Selling Experience Easy
Make the Collaborative Selling Experience Easy
Make the Collaborative Selling Experience Easy
Design responsibility
CrossBrand Feature on CrowdCore
Team member
Jessica Chang (Senior Designer),
Joycelyn Fu (Product Manager),
Clair Li (Product Manager),
Marketing & Research Team
My role
Product Designer
Timeline
14 Weeks (Jan, 2024 - Apr, 2024)
Status
Soft Launched
Design responsibility
CrossBrand Feature on CrowdCore
Team member
Jessica Chang (Senior Designer),
Joycelyn Fu (Product Manager),
Clair Li (Product Manager),
Marketing & Research Team
My role
Product Designer
Timeline
14 Weeks (Jan, 2024 - Apr, 2024)
Status
Soft Launched
Project
Overview
Project
Overview
CrowdCore is a digital marketplace for individual sellers (influencers and creators) to easily monetize their internet fame and creativity.
CrowdCore is a digital marketplace for individual sellers (influencers and creators) to easily monetize their internet fame and creativity.
The CrossBrand feature on CrowdCore helps individual sellers as the promoters to participate and manage brands’ affiliate marketing program (AMP) in an easier and more efficient way.
The CrossBrand feature on CrowdCore helps individual sellers as the promoters to participate and manage brands’ affiliate marketing program (AMP) in an easier and more efficient way.
What is
AMP?
What is
AMP?
What is AMP?
What is AMP?
Have you ever clicked the link below while watching a video on YouTube and bought the product with a special discount?
Have you ever clicked the link below while watching a video on YouTube and bought the product with a special discount?
If yes, then you have participated as a consumer in the AMP selling collaboration!
If yes, then you have participated as a consumer in the AMP selling collaboration!
AMP is a marketing model that brand companies compensate promoters for promoting products and generating business.
AMP is a marketing model that brand companies compensate promoters for promoting products and generating business.
Design for
Benefit
Design for
Benefit
How is AMP collaboration related to CrowdCore?
How is AMP collaboration related to CrowdCore?
Participating in AMP is one of the major methods for individual sellers on CrowdCore to monetize.
Participating in AMP is one of the major methods for individual sellers on CrowdCore to monetize.
Over 50% selling accounts on CrowdCore are individual sellers, and most of them are internet influencers with followers ranging from 1K to 100K.
Over 50% selling accounts on CrowdCore are individual sellers, and most of them are internet influencers with followers ranging from 1K to 100K.
Many of them have interests on being as the promoters (third-party partners) on AMP to get more commission fee.
Many of them have interests on being as the promoters (third-party partners) on AMP to get more commission fee.
What CrowdCore can do is …
How might we facilitate individual sellers on CrowdCore to have better AMP experiences?
How might we facilitate individual sellers on CrowdCore to have better AMP experiences?
Initiate AMP by sharing compelling selling profiles
Initiate AMP by sharing compelling selling profiles
The resume-like profile presents a positive image of individual sellers, enhancing AMP opportunities from brands.
The resume-like profile presents a positive image of individual sellers, enhancing AMP opportunities from brands.
Manage multi-sourced AMP sales on single inventory list
Manage multi-sourced AMP sales on single inventory list
Provide link importing feature for sellers to manage the AMP products from different brands in their own inventory.
Provide link importing feature for sellers to manage the AMP products from different brands in their own inventory.
Acquire all AMP selling data with intuitive nav bar
Acquire all AMP selling data with intuitive nav bar
The tab bar enables sellers to manage their AMP brands, track imported AMP sales, and analyze AMP selling data.
The tab bar enables sellers to manage their AMP brands, track imported AMP sales, and analyze AMP selling data.
Impact
estimated expansion on CrowdCore individual sellers number.
estimated increase on commission fee earned by individual sellers.
estimated expansion on CrowdCore individual sellers number.
estimated increase on commission fee earned by individual sellers.
estimated expansion on CrowdCore individual sellers number.
estimated increase on commission fee earned by individual sellers.
HOW & WHY these solutions?
Analysis & Synthesis
Analysis & Synthesis
Current Choices for Promoters to manage AMP Sales
Current Choices for Promoters to manage AMP Sales
Manage AMP sales on Brands' websites
Manage AMP sales on Brands' websites
Manage sales on promoters' websites
Manage sales on promoters' websites
Current Challenges for Promoters to Track Sales
Current Challenges for Promoters to Track Sales
Feel difficult to manage their multi-resourced AMP sales with multiple websites
Feel difficult to manage their multi-resourced AMP sales with multiple websites
Most of promoters have participated more than one AMPs, they feel difficult to track and manage their multi-resourced AMP sales with the complexity on the commission fee and affiliate products.
Most of promoters have participated more than one AMPs, they feel difficult to track and manage their multi-resourced AMP sales with the complexity on the commission fee and affiliate products.
Limited resources on personal website establishment
Limited resources on personal website establishment
Most of Promoters have little budget and knowledge to establish their personal website to manage and track their AMP sales.
Most of Promoters have little budget and knowledge to establish their personal website to manage and track their AMP sales.
Zoom in for Individual Sellers on CrowdCore
Who are individual sellers on CrowdCore?
Who are individual sellers on CrowdCore?
Basic Info
Name:
Name:
Age:
Age:
Location:
Location:
Full-time occupation:
Full-time job:
Income:
Income:
Follower number:
Follower number:
Platform:
Platform:
Alice. E
Alice. E
27
27
Los Angels, CA
Los Angels, CA
Photographer
Photographer
$98K-$100K / per year
$98K-100K / per yr
32K
32K
Goals
Goals
Make money from her outfit video
Increase follower number to 100K+
Make money from her outfit video
Increase follower number to 100K+
Needs
Needs
Promote her fashion content to be more visible to brands.
Promote her fashion content to be more visible to brands.
Obtain knowledge on the monetization.
Obtain knowledge on the monetization.
Pain points on AMP collaborations
Pain points on AMP collaborations
They are invisible to brands and always play a passive role in AMP collaborations once they participate in co-selling activities.
They are invisible to brands and always play a passive role in AMP collaborations once they participate in co-selling activities.
They lack a special congregating platform to track their AMP sales, manage their AMP selling activities, and analyze their AMP data.
They lack a special congregating platform to track their AMP sales, manage their AMP selling activities, and analyze their AMP data.
Problem Reframe
How might CrowdCore facilitate individual sellers to initiate, track, and manage their AMP sales?
How might CrowdCore facilitate individual sellers to initiate, track, and manage their AMP sales?
CrowdCore's Design Opportunities
CrowdCore's Design Opportunities
Design a proactive Initiation strategy before AMP collaboration to gain more exposure and access more resources.
Design a proactive Initiation strategy before AMP collaboration to gain more exposure and access more resources.
Design for congregating and convenient tracking & management during AMP to replace the need of personal websites.
Design for congregating and convenient tracking & management during AMP to replace the need of personal websites.
Design & Iteration
Design & Iteration
How can CrossBrand help?
How can CrossBrand help?
Individual sellers can us CrossBrand feature to …
sharing selling profile to reach out with brands
manage all AMP products in single inventory list
track all AMP data with a congregate dashboard
Individual sellers can us CrossBrand feature to …
sharing selling profile to reach out with brands
manage all AMP products in single inventory list
track all AMP data with a congregate dashboard
Individual sellers can us CrossBrand feature to …
sharing selling profile to reach out with brands
manage all AMP products in single inventory list
track all AMP data with a congregate dashboard
AMP initiating
Sellers Initiate AMP by sharing attractive selling profile
We have designed a profile sharing template page for individual sellers to promote themselves when they want to connect with brands they like.
We have designed a profile sharing template page for individual sellers to promote themselves when they want to connect with brands they like.
Individual sellers can share this profile within CrowdCore or via email to introduce themselves as the type of promoters they are.
Individual sellers can share this profile within CrowdCore or via email to introduce themselves as the type of promoters they are.
Before
Before
Testing result
Testing result
Low click rates of primary button
Low click rates of primary button
After conducting testing with 16 marketing representatives from different brands, 13 out of 16 chose 'less likely' for the accepting invitation question on the survey questionnaires.
After conducting testing with 16 marketing representatives from different brands, 13 out of 16 chose 'less likely' for the accepting invitation question on the survey questionnaires.
Analysis
Analysis
Lacking of the information brands care about
Lacking of the information brands care about
We conducted focus group sessions and interviews to understand brands preference on promoters and the factors that they want the most from them.
We conducted focus group sessions and interviews to understand brands preference on promoters and the factors that they want the most from them.
Solution
Solution
Adding information attract brands
Adding information attract brands
The information includes sellers' credibility, compatibility with brands, selling history and reputation.
The information includes sellers' credibility, compatibility with brands, selling history and reputation.
After
After
1. Increase the information concentration
1. Increase the information concentration
We hide the information less relevant to the connecting invitation.
2. Brief section for seller's credibility
2. Brief section for seller's credibility
Design a section for brands to provide necessary verified information.
3. Tags for quick brand compatibility
Show accurate and concise tags for what sellers' sell for brands to make collaboration decision
4. Authentic buyers' reviews show reputation
Individual sellers are able to show their reputation by showing the real reviews.
5. Selling history for more info
Provide the links of history sales for brands to check what sellers' have sold before
AMP managing
Sellers Manage their multi-resourced AMP on single inventory
Sellers Initiate AMP by sharing attractive selling profile
The affiliate link importing feature allows individual sellers to import their affiliate links into Crossbrand inventory and manage them in a single list.
The affiliate link importing feature allows individual sellers to import their affiliate links into Crossbrand inventory and manage them in a single list.
Before
Testing result
Testing result
Tester got impatient during the importing flow.
Tester got impatient during the importing flow.
The average time to finish the flow is more than 3 mins.
The average time to finish the flow is more than 3 mins.
Analysis
Analysis
Users were easily been distracted
Users were easily been distracted
We analyzed the flow page and found that irrelevant information and excessive page redirects are two main reasons.
We analyzed the flow page and found that irrelevant information and excessive page redirects are two main reasons.
Solution
Solution
Modal popup to stay users' focus
Modal popup to stay users' focus
After
Why modal popup?
Why modal popup?
No page redirects to distract users
No page redirects to distract users
The modal popup allows users to finish the importing template on one page with one set of buttons.
The modal popup allows users to finish the importing template on one page with one set of buttons.
Stay on the same page after task completing avoids being lost
Stay on the same page after task completing avoids being lost
After the task finish, users will stay on the same page that from the start, which avoids them being lost.
After the task finish, users will stay on the same page that from the start, which avoids them being lost.
AMP managing
Intuitive dashboard for all AMP data
Product managers and designers have discussed a information architecture for the Crossbrad feature that aims for the minimus variable product with enough features to attract our seed customers.
Product managers and designers have discussed a information architecture for the Crossbrad feature that aims for the minimus variable product with enough features to attract our seed customers.
Before
Feedback
Feedback
Product owner was not satisfied with the nav bar
Product owner was not satisfied with the nav bar
Analysis
Analysis
The layout and info hierarchy needs iteration
The layout and info hierarchy needs iteration
After close collaboration with PMs, we found that the left side bar occupied too much space, and the hierarchy of the nav bar was messy.
After close collaboration with PMs, we found that the left side bar occupied too much space, and the hierarchy of the nav bar was messy.
Solution
Solution
Top bar layout & Nav bar with P0 feature only
Top bar layout & Nav bar with P0 feature only
Nav bar design rational - P0 feature table
After
Glance on CrossBrand experience
Gain more AMP control by actively sending the CrossBrand invitation to brands
Experience convenient AMP selling analysis on CrossBrand dashboard
The CrossBrand feature is still in progress,
and more details will be added in the future ...
Reflection
Collaboration is the key to complete complex project.
Design for early stage startup is an extreme challenge. Priority design and sense of urgency are key to success.
Fast iteration leads to perfection.
Contact:
Contact:
Contact: