Make the Collaborative Selling Experience Easy
Make the Collaborative Selling Experience Easy
Make the Collaborative Selling Experience Easy
Design responsibility
CrossBrand Feature on CrowdCore
Team member
Jessica Chang (Senior Designer),
Joycelyn Fu (Product Manager),
Clair Li (Product Manager),
Marketing & Research Team
My role
Product Designer
Timeline
14 Weeks (Jan, 2024 - Apr, 2024)
Status
Soft Launched
Design responsibility
CrossBrand Feature on CrowdCore
Team member
Jessica Chang (Senior Designer),
Joycelyn Fu (Product Manager),
Clair Li (Product Manager),
Marketing & Research Team
My role
Product Designer
Timeline
14 Weeks (Jan, 2024 - Apr, 2024)
Status
Soft Launched
Design responsibility
CrossBrand Feature on CrowdCore
Team member
Jessica Chang (Senior Designer),
Joycelyn Fu (Product Manager),
Clair Li (Product Manager),
Marketing & Research Team
My role
Product Designer
Timeline
14 Weeks (Jan, 2024 - Apr, 2024)
Status
Soft Launched
Crossbrand provides digital service for individual sellers (influencers and creators) to easily initiate and manage their AMP collaboration.
Crossbrand provides digital service for individual sellers (influencers and creators) to easily initiate and manage their AMP collaboration.
Crossbrand provides digital service for individual sellers (influencers and creators) to easily initiate and manage their AMP collaboration.
What is AMP?
What is AMP?
What is AMP?
AMP is the abbreviation for Affiliate Marketing Program. It is a marketing model in which brand companies compensate promoters for promoting products and generating business. And Promoters earn commission fees.
AMP is the abbreviation for Affiliate Marketing Program. It is a marketing model in which brand companies compensate promoters for promoting products and generating business. And Promoters earn commission fees.
AMP is the abbreviation for Affiliate Marketing Program. It is a marketing model in which brand companies compensate promoters for promoting products and generating business. And Promoters earn commission fees.
Current choices for promoters to manage their AMP Sales
Current choices for promoters to manage their AMP Sales
Current choices for promoters to manage their AMP Sales
Manage AMP sales on Brands' websites
Manage AMP sales on Brands' websites
Manage AMP sales on Brands' websites
Promoters usually initiate AMP with different brands, which means they need to go around different brand websites to manage their sales. And it could be difficult for them to acquire a overall analysis on their selling activities.
Promoters usually initiate AMP with different brands, which means they need to go around different brand websites to manage their sales. And it could be difficult for them to acquire a overall analysis on their selling activities.
Promoters usually initiate AMP with different brands, which means they need to go around different brand websites to manage their sales. And it could be difficult for them to acquire a overall analysis on their selling activities.
Manage AMP sales on promoters' websites
Manage AMP sales on promoters' websites
Manage AMP sales on promoters' websites
Some promoters choose to pre-buy the affiliate products and list them on their personal website. This method will give promoters more control and risks on their AMP at the same time.
Some promoters choose to pre-buy the affiliate products and list them on their personal website. This method will give promoters more control and risks on their AMP at the same time.
Some promoters choose to pre-buy the affiliate products and list them on their personal website. This method will give promoters more control and risks on their AMP at the same time.
Current Challenges for promoters
Current Challenges for promoters
Having less control
Having less control
Having less control
Promoters always have less control on their AMP collaboration before the AMP collaboration start.
Promoters always have less control on their AMP collaboration before the AMP collaboration start.
Promoters always have less control on their AMP collaboration before the AMP collaboration start.
Overly dispersed management
Overly dispersed management
Overly dispersed management
Promoters feel difficult to manage their multi-resourced AMP sales with different websites.
Promoters feel difficult to manage their multi-resourced AMP sales with different websites.
Promoters feel difficult to manage their multi-resourced AMP sales with different websites.
Limited resources on personal website
Limited resources on personal website
Limited resources on personal website
Most of promoters are not IT experts, they have limited resources on how to establish their personal website.
Most of promoters are not IT experts, they have limited resources on how to establish their personal website.
Most of promoters are not IT experts, they have limited resources on how to establish their personal website.
How can Crossbrand service help promoters?
How can Crossbrand service help promoters?
Taking control
Taking control
Taking control
Promoters can connect with the brands they like to initiate AMP by sharing their selling profiles.
Promoters can connect with the brands they like to initiate AMP by sharing their selling profiles.
Congregating inventory
Congregating inventory
Congregating inventory
Promoters are able to manage their all AMP sales with affiliate links and products on congregating Crossbrand inventory.
Promoters are able to manage their all AMP sales with affiliate links and products on congregating Crossbrand inventory.
No need to eatablish personal website
No need to eatablish personal website
No need to eatablish personal website
Promoters only need to register a CrowdCore account to start their Crossbrand service.
Promoters only need to register a CrowdCore account to start their Crossbrand service.
Solution details
Solution details
Solution details
Initiate AMP by sharing compelling selling profiles
Initiate AMP by sharing compelling selling profiles
Initiate AMP by sharing compelling selling profiles
The resume-like profile presents a positive image of individual sellers, enhancing AMP opportunities from brands.
The resume-like profile presents a positive image of individual sellers, enhancing AMP opportunities from brands.
Manage multi-sourced AMP sales on single inventory list
Manage multi-sourced AMP sales on single inventory list
Manage multi-sourced AMP sales on single inventory list
Provide link importing feature for sellers to manage the AMP products from different brands in their own inventory.
Provide link importing feature for sellers to manage the AMP products from different brands in their own inventory.
Acquire all AMP selling data with intuitive nav bar
Acquire all AMP selling data with intuitive nav bar
Acquire all AMP selling data with intuitive nav bar
The tab bar enables sellers to manage their AMP brands, track imported AMP sales, and analyze AMP selling data.
The tab bar enables sellers to manage their AMP brands, track imported AMP sales, and analyze AMP selling data.
Impact
Impact
estimated expansion on CrowdCore individual sellers number.
estimated increase on commission fee earned by individual sellers.
estimated expansion on CrowdCore individual sellers number.
estimated increase on commission fee earned by individual sellers.
estimated expansion on CrowdCore individual sellers number.
estimated increase on commission fee earned by individual sellers.
HOW & WHY these solutions?
HOW & WHY these solutions?
HOW & WHY these solutions?
Analysis &
Synthesis
Analysis & Synthesis
Analysis &
Synthesis
Who do we design for?
"Individual sellers on CrowdCore as AMP promoters"
Who do we design for?
"Individual sellers on CrowdCore as AMP promoters"
Who do we design for?
Individual sellers on CrowdCore as AMP promoters.
Basic Info
Basic Info
Name:
Name:
Alice. E
Name:
Age:
Age:
27
Age:
Location:
Location:
Los Angeles, CA
Location:
Full-time occupation:
Full-time occupation:
Photographer
Full-time job:
Income:
Income:
$98K-100K / per yr
Income:
Follower number:
Follower number:
32K
Follower number:
Platform:
Platform:
Platform:
Alice. E
Alice. E
27
27
Los Angels, CA
Los Angels, CA
Photographer
Photographer
$98K-$100K / per year
$98K-100K / per yr
32K
32K
Goals
Goals
Goals
Make money from her outfit video
Increase follower number to 100K+
Make money from her outfit video
Increase follower number to 100K+
Needs
Needs
Promote her fashion content to be more visible to brands.
Obtain knowledge on the monetization.
Promote her fashion content to be more visible to brands.
Obtain knowledge on the monetization.
Over 50% selling accounts on CrowdCore are individual sellers, and most of them are internet influencers with followers ranging from 1K to 100K.
Over 50% selling accounts on CrowdCore are individual sellers, and most of them are internet influencers with followers ranging from 1K to 100K.
Over 50% selling accounts on CrowdCore are individual sellers, and most of them are internet influencers with followers ranging from 1K to 100K.
Participating in AMP is one of the major methods for individual sellers on CrowdCore to monetize their internet fame.
Participating in AMP is one of the major methods for individual sellers on CrowdCore to monetize their internet fame.
Participating in AMP is one of the major methods for individual sellers on CrowdCore to monetize their internet fame.
Pain points for Alice on AMP
Pain points for Alice on AMP
Being invisible for brands
Being invisible for brands
Being invisible for brands
Alice only have mo more than 50K followers on internet, which make her have less chances to connect with brands.
No congregating management
No congregating management
No congregating management
Alice has limit time to devote in the AMP collaboration management and analysis, since she has other full-time job and limited management and business knowledge.
How might CrowdCore facilitate individual sellers like Alice to initiate and manage their AMPs?
How might CrowdCore facilitate individual sellers like Alice to initiate and manage their AMPs?
How might CrowdCore facilitate individual sellers like Alice to initiate and manage their AMPs?
CrowdCore's Design Opportunities
CrowdCore's Design Opportunities
AMP Initiating
AMP Initiating
AMP Initiating
Design a proactive Initiation strategy before AMP collaboration to gain more exposure and access more resources.
Design a proactive Initiation strategy before AMP collaboration to gain more exposure and access more resources.
AMP Managing
AMP Managing
AMP Managing
Design for congregating dashboard during AMP collaborations to manage data with convenience.
Design for congregating dashboard during AMP collaborations to manage data with convenience.
Design & Iteration
Design & Iteration
Design & Iteration
AMP initiating
Sellers Initiate AMP by sharing attractive selling profile
1. Sellers Initiate AMP by sharing attractive selling profile
Sellers Initiate AMP by sharing attractive selling profile
We have designed a profile sharing template page for individual sellers to promote themselves when they want to connect with brands they like.
We have designed a profile sharing template page for individual sellers to promote themselves when they want to connect with brands they like.
We have designed a profile sharing template page for individual sellers to promote themselves when they want to connect with brands they like.
Individual sellers can share this profile within CrowdCore or via email to introduce themselves as the type of promoters they are.
Individual sellers can share this profile within CrowdCore or via email to introduce themselves as the type of promoters they are.
Individual sellers can share this profile within CrowdCore or via email to introduce themselves as the type of promoters they are.
Before
Before
Before
Testing result
Testing result
Testing result
Low click rates of primary button
Low click rates of primary button
Low click rates of primary button
After conducting testing with 16 marketing representatives from different brands, 13 out of 16 chose 'less likely' for the accepting invitation question on the survey questionnaires.
After conducting testing with 16 marketing representatives from different brands, 13 out of 16 chose 'less likely' for the accepting invitation question on the survey questionnaires.
After conducting testing with 16 marketing representatives from different brands, 13 out of 16 chose 'less likely' for the accepting invitation question on the survey questionnaires.
Analysis
Analysis
Analysis
Lacking of the information brands care about
Lacking of the information brands care about
Lacking of the information brands care about
We conducted focus group sessions and interviews to understand brands preference on promoters and the factors that they want the most from them.
We conducted focus group sessions and interviews to understand brands preference on promoters and the factors that they want the most from them.
We conducted focus group sessions and interviews to understand brands preference on promoters and the factors that they want the most from them.
Solution
Solution
Solution
Adding information attract brands
Adding information attract brands
Adding information attract brands
The information includes sellers' credibility, compatibility with brands, selling history and reputation.
The information includes sellers' credibility, compatibility with brands, selling history and reputation.
The information includes sellers' credibility, compatibility with brands, selling history and reputation.
After
After
After
1. Increase the information concentration
1. Increase the information concentration
1. Increase the information concentration
We hide the information less relevant to the connecting invitation.
We hide the information less relevant to the connecting invitation.
We hide the information less relevant to the connecting invitation.
2. Brief section for seller's credibility
2. Brief section for seller's credibility
2. Brief section for seller's credibility
Design a section for brands to provide necessary verified information.
Design a section for brands to provide necessary verified information.
Design a section for brands to provide necessary verified information.
3. Tags for quick brand compatibility
3. Tags for quick brand compatibility
3. Tags for quick brand compatibility
Show accurate and concise tags for what sellers' sell for brands to make collaboration decision
Show accurate and concise tags for what sellers' sell for brands to make collaboration decision
Show accurate and concise tags for what sellers' sell for brands to make collaboration decision
4. Authentic buyers' reviews show reputation
4. Authentic buyers' reviews show reputation
4. Authentic buyers' reviews show reputation
Individual sellers are able to show their reputation by showing the real reviews.
Individual sellers are able to show their reputation by showing the real reviews.
Individual sellers are able to show their reputation by showing the real reviews.
5. Selling history for more info
5. Selling history for more info
5. Selling history for more info
Provide the links of history sales for brands to check what sellers' have sold before
Provide the links of history sales for brands to check what sellers' have sold before
Provide the links of history sales for brands to check what sellers' have sold before
AMP managing
Sellers Manage their multi-resourced AMP on single inventory
2. Sellers Manage their multi-resourced AMP on single inventory
Sellers Initiate AMP by sharing attractive selling profile
The affiliate link importing feature allows individual sellers to import their affiliate links into Crossbrand inventory and manage them in a single list.
The affiliate link importing feature allows individual sellers to import their affiliate links into Crossbrand inventory and manage them in a single list.
The affiliate link importing feature allows individual sellers to import their affiliate links into Crossbrand inventory and manage them in a single list.
Before
Before
Before
Testing result
Testing result
Testing result
Tester got impatient during the importing flow.
Tester got impatient during the importing flow.
Tester got impatient during the importing flow.
The average time to finish the flow is more than 3 mins.
The average time to finish the flow is more than 3 mins.
The average time to finish the flow is more than 3 mins.
Analysis
Analysis
Analysis
Users were easily been distracted
Users were easily been distracted
Users were easily been distracted
We analyzed the flow page and found that irrelevant information and excessive page redirects are two main reasons.
We analyzed the flow page and found that irrelevant information and excessive page redirects are two main reasons.
We analyzed the flow page and found that irrelevant information and excessive page redirects are two main reasons.
Solution
Solution
Solution
Modal popup to stay users' focus
Modal popup to stay users' focus
Modal popup to stay users' focus
After
After
After
Why modal popup?
Why modal popup?
Why modal popup?
No page redirects to distract users
No page redirects to distract users
No page redirects to distract users
The modal popup allows users to finish the importing template on one page with one set of buttons.
The modal popup allows users to finish the importing template on one page with one set of buttons.
The modal popup allows users to finish the importing template on one page with one set of buttons.
Stay on the same page after task completing avoids being lost
Stay on the same page after task completing avoids being lost
Stay on the same page after task completing avoids being lost
After the task finish, users will stay on the same page that from the start, which avoids them being lost.
After the task finish, users will stay on the same page that from the start, which avoids them being lost.
After the task finish, users will stay on the same page that from the start, which avoids them being lost.
AMP managing
Intuitive dashboard for all AMP data
3. Intuitive dashboard for all AMP data
Intuitive dashboard for all AMP data
Product managers and designers have discussed a information architecture for the Crossbrad feature that aims for the minimus variable product with enough features to attract our seed customers.
Product managers and designers have discussed a information architecture for the Crossbrad feature that aims for the minimus variable product with enough features to attract our seed customers.
Product managers and designers have discussed a information architecture for the Crossbrad feature that aims for the minimus variable product with enough features to attract our seed customers.
Before
Before
Feedback
Feedback
Feedback
Product owner was not satisfied with the nav bar
Product owner was not satisfied with the nav bar
Product owner was not satisfied with the nav bar
Analysis
Analysis
Analysis
The layout and info hierarchy needs iteration
The layout and info hierarchy needs iteration
The layout and info hierarchy needs iteration
After close collaboration with PMs, we found that the left side bar occupied too much space, and the hierarchy of the nav bar was messy.
After close collaboration with PMs, we found that the left side bar occupied too much space, and the hierarchy of the nav bar was messy.
After close collaboration with PMs, we found that the left side bar occupied too much space, and the hierarchy of the nav bar was messy.
Solution
Solution
Solution
Top bar layout & Nav bar with P0 feature only
Top bar layout & Nav bar with P0 feature only
Top bar layout & Nav bar with P0 feature only
Nav bar design rational - P0 feature table
Nav bar design rational - P0 feature table
Nav bar design rational - P0 feature table
After
After
After
Glance on CrossBrand experience
Gain more AMP control by actively sending the CrossBrand invitation to brands
Gain more AMP control by actively sending the CrossBrand invitation to brands
Gain more AMP control by actively sending the CrossBrand invitation to brands
Experience convenient AMP selling analysis on CrossBrand dashboard
Experience convenient AMP selling analysis on CrossBrand dashboard
Experience convenient AMP selling analysis on CrossBrand dashboard
The CrossBrand feature is still in progress,
and more details will be added in the future ...
The CrossBrand feature is still in progress,
and more details will be added in the future ...
Reflection
Reflection
Reflection
Collaboration is the key to complete complex project.
Collaboration is the key to complete complex project.
Design for early stage startup is an extreme challenge. Priority design and sense of urgency are key to success.
Design for early stage startup is an extreme challenge. Priority design and sense of urgency are key to success.
Fast iteration leads to perfection.
Fast iteration leads to perfection.
Contact:
Contact:
Contact: